Website optimisation - Is your website within the top 10 or even the top 30 results?
Have you expended the effort on creating your own website, submitted it to the major search engines, sat back and tried to find yourself in those search engines using the search terms, ie. keywords, that best describe your business? Have you tried the instant submit buttons that promise to submit you to hundreds if not thousands of search engines, but still no visitors except for an unprecedented number of spam emails from fake search engines made up to sell e-mail lists?
Your essential keywords should be driving visitors to your site!
Without doubt the Internet is the cheapest way for a business to take orders, provide information, answer queries and generate new customers. You know this, we know this and more importantly, your competitors know this! They probably appear higher than you in the search engines, because they employed web designer's who spend just as much time optimising for keywords, as constructing webpages.
When you enter your business keywords into the search box of a search engine such as Google or a directory such as Yahoo, it is not a 'lottery' as to whether your website will appear listed above your competitors. They will always appear higher if they have taken deliberate measures to optimise their website for the keywords that are important to them.
Get your competitor's visitors - why you should use us to optimise and promote your website.
We have been successful in getting businesses ranked high in the search engines that matter for targeted keywords, because we employ the following website promotion procedures:
- with our client's help we identify the keywords that best describe their business activity and that will give them the best chance of increasing visitors and thereby sales
- we anaylise the success of their competitors with the same keywords in the top search engines
- we take appropriate action when we either construct new webpages or re-design their existing pages in such a way that maximises the chance of getting near the top, if not the top, in the search engines for their keywords
- we periodically compare the results of our client's keyword successes with those of their immediate competitors and take necessary action to tweak their websites to improve their rankings.
There are reasons why you are not already at the top!
- Your website pages might need to be modified 'behind the scenes'
to make them more interesting to the automatic software used by search
engines when they visit and index your page. Your visible body text
might need rearranging, the placement of images, image maps and links
might need a little tinkering.
There are very subtle changes that can be made without altering the look and feel of your site that you have strived to achieve, that will make all the difference in getting your site ahead of your competitors.
- You may have done all of the website promotion tweaks recommended
by web promotion articles on the net and in magazines only to find
that your rankings have only slightly improved in some search engines
and you may have been dropped from others - what is going on?
It is most probably because all of the top search engines use their 'spider' programs to analyse a website in a completely different way. An optimisation technique successful for one engine, may be completely banned by another! It is very hard indeed to get on the first page of all the search engines with just one webpage filled with your popular keyword combinations. You need multiple entry pages targeted in different ways.
- You may have been successful in getting near the top in a search
engine's results page for your selected keywords, but you still have
not seen a great increase in your web traffic, why? Well answer these
questions:
Are your title and description fields and first line of body text written to appeal, captivate, and compel your visitors?
Do you do enough to make the viewers curious to learn more about your company, products or services?
Or, have you got to the first page on a search engine by repeating keywords in funny combinations in these tags? Is this not a hollow victory? i.e. if you made changes to make your title and desription tags more appealing would you slip several pages in the results to the place where no surfer goes?
Can you have your cake and eat it? Yes you can... use us!
There is not one simple technique, product or automated solution that will get you the search engine optimisation results for all of the keyword combinations that you desire. Even though there seem to be websites offering services that can! Like everything in business life, its the application of hard work, attention to detail, and trial and error that brings success. We have had considerable success in optimising websites and website promotion for combinations of keywords and we can help you to acheive the success you deserve also.