Search Engine Optimisation (SEO)

Our Optimisation Services

It is not enough just to add meta tags to your webpages and submit your website to a zillion free directories. You need our optimisation services.

There are no simple SEO tricks to long-term search engine placement, contrary to the dozens of fax and email solicitations you get per month. There is no simple pay once way to be number one over time. Yes there are methods to get instant hits for a very short space of time. We don't advocate and employ those methods. If you want to benefit from these methods just take the next fax you get and pick up the phone. However, if you are in your industry for the long-term and you want to increase your sales consistently, you have to employ the services of a company like ours.

View our SEO services like you view that of an accountant. Every business needs the benefits of a good accountant. Good accountants save you money in tax, they more than pay for themselves over the long-term, but you have to retain their services year in year out. Yes, the tax system defines what you can and cannot do with your accounts, but it's the analysis and application of the tax system that separates a good from an average accountant. Depending on your industry, you will probably agree that high search engine rankings for your products or services will produce extra revenue and as such you need to retain and employ our consultancy services on a regular basis. Just like an accountant they more than pay for themselves. We can make you money.

Your competition's keyword selection is our first and real objective

The optimisation of your placement in search engines like google can be boiled down to one real discipline - keyword analysis - yours and your competitors.

Every website is different by virtue of the industry it's in and the age of your website in relation to your keyword competition. These factors are fixed. Therefore there is not one simple fit all approach that can be applied to every website in every industry. How your competitors have achieved the results they have is the most important analysis you can have undertaken.

Industry: Half of your keyword optimisation approach needed depends on the age of the industry you are in, the number of participants that you view as being directly related to your business reach and how the search engines perceive that industry and the keywords being currently indexed and their current ranking position. Remember, keyword ranking results change rapidly due to competition in your industry. A one size approach does not fit all.

Remember that together we have to take ground from your competition in your industry on each and every keyword phrase that you believe is important to your business. Guess what, they believe this also. That's why they are currently above you.

Your Website: The other half has to do with the physical structure of your website, age of your website, what keywords are currently working that you don't need, which are not working and why and for how long those keyword pages have been known to the search engines. What the search engines think of the construction of your webpages and website in total is vitally important.

Keyword analysis is not just important at the start of our work on a customers website, it is on an ongoing basis be it monthly, quarterly or annually and this is why you need to employ our services. We tailor our approach depending on your competition. Do you think your competitors will stand still after you have taken some of their ground in the search engines?

Our keyword research methodology in a nutshell - Analise keyword competition, review keywords against business objectives, add keywords, subtract keywords, change content and repeat on a periodic basis.

Option1 - Full website maintenance and SEO Services.

This service is applicable to clients who would like a total one stop solution to their online presence. With regular consultations we take over the SEO, management, maintenance and content changes of their website on their behalf. The following activities are included (NB. This is not an exhaustive list of what we do):

Site review - regular competitive keyword analysis - customer consultations - progress meetings and reports - editing of existing and new content on an ongoing basis - database setup - database data loads - website design - graphic creation - identification of new keyword opportunities for existing and new product lines.

This has been highly successful in relation to customers who know what they want but require professional help to make it all happen!

We cannot list charges here as each customer has different needs, maybe the competitiveness of their chosen keywords and the industry they are in and or their budgetary requirements. However, we can say that charges are hourly based paid on a monthly retainer basis payable in advance and are tailored to the customers needs.

Option2 - SEO Consulting Services.

Our consulting services are designed for companies with their own internal webmaster staff. They may range from informal consultation meetings to confirm their own knowledge and actions to our full help with optimisation of their website where the client makes the actual on page changes.

Charges are based on an hourly basis payable via invoice and include travelling time.

Option3 - Advertise in our directories.

Already know what to do? Already retain the services of an SEO company? Want extra exposure for your website - if you are a hotel, holiday/tour company, real estate agent or boat dealer why not advertise with us in one of our internet advertising directories.